RoboCam
A robotic camera that films your guests and hands them instant, share-ready video — plus cinematic motion-control shots for events, film, music videos and live broadcast.
How we built a robotic activation for a studio film premiere
Brand activations
In this article
Los Angeles · September 2026 · 4 min read
When a major studio premiered a studio film — a film about a man who can't feel pain — the goal was an experience that matched the story: something that felt intense and cinematic, but was completely safe for every guest. Here's how NovaTech designed and ran it.
The concept: turn the film's idea into a moment guests could feel
A good activation makes people do something and walk away with a story. We built the experience around the movie's core idea: no pain. Guests would step up, take part in something that looked bold and a little dangerous… and leave perfectly fine, holding a piece of the film they could share.
What we built: the "activation zone"
At the center was a custom activation zone run by a robotic arm. A guest placed their hand on the pad, and the robot moved in and "stamped" it with the film's branding — timed with sound and motion so it felt dramatic and real. Every movement was precisely programmed, so the show was intense to watch but 100% controlled and safe.
The second robot: a cinematic camera
A robotic camera captured the whole moment from angles a handheld could never hold. Each guest walked away with a personalized, branded video delivered instantly by QR code — content they posted and shared, extending the premiere far beyond the room.
Turnkey, insured, run by our own team
We handled the entire scope end to end: concept, engineering, programming, installation, and live operation — with our own robots and technicians, fully insured. One accountable partner from the first sketch to the last load-out.
Why this works for brands and agencies
- On-theme: the activation was the story, not a generic photo op.
- Shareable: personalized branded video = organic reach after the event.
- Safe + reliable: precise programming and on-site engineers, every time.
- Custom: built specifically for the film and the brand.
This is what we do: custom robotic show production for brand activations, product launches, and premieres — in Los Angeles and nationwide.
Bring a robotic activation to your next event
Planning a premiere, launch, or brand activation? Let's design the moment everyone films. See the full film premiere case study.
Tell us about the show — tell us your date, venue, and idea, and we'll come back with a concept.
Questions & answers
Can you build a custom activation for our brand or film?
Yes — we design, engineer, and run bespoke robotic experiences around your concept, not off-the-shelf equipment.
Is a robotic activation safe around guests?
Yes. Every motion is programmed and tested, and our engineers run it on-site with full insurance (COI available on request).
What do guests take away?
With our robotic camera, each guest can leave with a personalized, branded video delivered by QR — instantly shareable.
Where do you operate?
Based in Los Angeles, available nationwide.
The systems
What we would bring
Owned, programmed and operated by NovaTech — move over a card to see it run.
KUKA Robotic Arms
KUKA industrial arms, programmed by us: the big Quantec for lifting screens and people, the small Agilus for close-up work.
Robot Bartender
A KUKA robot that pours and serves — and performs a show with every order. The thing guests film.
Let’s plan your event
Tell us about your event and our team will recommend the ideal technology package — or create something entirely custom.