Robot Bartender
A KUKA robot that pours and serves — and performs a show with every order. The thing guests film.
Robotic activation for a studio film premiere
For the exclusive VIP advance screening of a major studio film in Los Angeles, NovaTech created a custom interactive experience for the studio, combining industrial robotics, immersive storytelling, and instant social media engagement.
VIP · Premiere
What we built
Film Premiere · Major Studio · VIP Screening · Hollywood Event · RoboBar Premiere
The activation featured two KUKA industrial robots. One robot acted as a robotic camera operator, capturing each guest’s reaction, while the second robot applied a custom film-title stamp effect. The experience was designed to simulate a branding iron touching the guest’s hand – complete with theatrical smoke, sound effects, and the phrase, «I don’t feel pain», inspired by the film’s storyline. In reality, the effect was created using safe theatrical techniques, paint, and special effects.
Immediately after the interaction, each guest’s personalized video was automatically processed, uploaded to the cloud, and delivered via a unique QR code. Within seconds, attendees could download and share their experience on social media, turning the film premiere into a memorable fusion of entertainment, technology, and audience participation.
On the job
Photos and footage
Shot on site by NovaTech.
Also in the inventory
What ran on this job
RoboCam
A robotic camera that films your guests and hands them instant, share-ready video — plus cinematic motion-control shots for events, film, music videos and live broadcast.
KUKA Robotic Arms
KUKA industrial arms, programmed by us: the big Quantec for lifting screens and people, the small Agilus for close-up work.
Plan something like this
Tell us your date, venue and what you’re picturing — we reply within 24 hours with a plan.