155 W Washington Blvd, Ste 1200, Los Angeles, CA 90015 · Worldwide(562) 234-3609nova@novaincusa.com

Antigravity performance for a global social platform

For the international launch of a global social platform’s music platform in Guangzhou, China, NovaTech transformed its signature Antigravity performance into a fully customized production designed specifically for the global technology and entertainment audience attending the event.

Brand Activation, China

Brand Activation · China

What we built

Global Social Platform · Antigravity Performance · Viral Content · Robotic Flying · Social Media

All projects

Working closely with the creative team, NovaTech developed entirely new video content, choreography, and visual sequences that integrated the energy and interactive nature of the platform. Using our Antigravity technology, performers appeared to fly effortlessly through immersive digital worlds, interacting with dynamic content inspired by music, social media, and user-generated creativity.

The result was a spectacular fusion of robotics, storytelling, projection technology, and live performance. By combining advanced engineering with artistic innovation, NovaTech created a one-of-a-kind experience that celebrated the platform’s global expansion while demonstrating how technology can transform a live event into a visual journey.

On the job

Photos and footage

Shot on site by NovaTech.

Antigravity for a global social platform’s launch
Antigravity for a global social platform’s launch
Antigravity for a global social platform’s launch
Antigravity for a global social platform’s launch

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