155 W Washington Blvd, Ste 1200, Los Angeles, CA 90015 · Worldwide(562) 234-3609nova@novaincusa.com

Adobe product launch experience

For the launch of a new Adobe product, NovaTech helped create an interactive and memorable experience designed to engage guests and generate excitement throughout the event. At the center of the activation was our Alex Dog Pro robotic dog, custom-branded with Adobe graphics and transformed into one of the most photographed and talked-about attractions of the evening.

Tech Launch, Corporate

Tech Launch · Corporate

What we built

Adobe Brand · Tech Launch · Software Premiere · Corporate Activation · Immersive Tech

All projects

Moving through the venue, interacting with guests, and attracting attention wherever it went, Alex Dog Pro quickly became a crowd favorite. Attendees lined up to take photos, record videos, and share their experiences across social media, creating exactly the kind of organic engagement and brand visibility the event was designed to achieve.

NovaTech also deployed our signature Robo DJ Booth, where a live DJ performed from a robotic platform, adding another layer of innovation and entertainment to the event. The combination of robotics, interactive technology, and live performance created an memorable atmosphere filled with excitement, curiosity, and countless social media moments. The result was a product launch that introduced new technology and became an experience guests were eager to share with the world.

On the job

Photos and footage

Shot on site by NovaTech.

Adobe product launch experience
Adobe product launch experience
Adobe product launch experience
Adobe product launch experience
Adobe product launch experience
Adobe product launch experience
Adobe product launch experience

Also in the inventory

What ran on this job

SkyNova robotic DJ booth lifting a performer above the floor

SkyNova DJ Booth

A KUKA arm carries the DJ booth through the air — 20 ft up, inverted, in time with the set.

Plan something like this

Tell us your date, venue and what you’re picturing — we reply within 24 hours with a plan.