Project Gallery
NovaTech participated in the production of a visually striking music video featuring Alice Glass, where technology became an integral part of the story itself. For the project, our team transformed an industrial KUKA robot into a dark, living creature – a mechanical monster that captures, controls, and interacts with the performer throughout the video.
Rather than serving as a simple stage prop, the robot became one of the main characters of the narrative. Covered in custom scenic elements and brought to life through choreography, lighting, and cinematography, the machine appeared as a powerful force manipulating the artist’s movements and emotions. The result was a surreal visual experience that blurred the line between technology, performance art, and cinematic storytelling.
The project showcased how industrial robotics can move far beyond traditional automation and become a creative tool for music videos, film productions, and live entertainment. Dark, provocative, and unforgettable, the video demonstrated NovaTech’s ability to transform advanced technology into compelling visual characters that leave a lasting impression on audiences.
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