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Set high above the Pacific Ocean on the breathtaking cliffs of Big Sur, this exclusive influencer event for Lancôme brought together luxury, innovation, and unforgettable experiences. To complement the stunning natural surroundings, NovaTech customized and branded our signature RoboBar specifically for the event, creating a unique attraction that seamlessly blended technology with the elegance of the brand.
Powered by an industrial robotic arm, RoboBar transformed beverage service into a live performance. Guests gathered around as the robot precisely selected bottles, poured drinks, and interacted with attendees in a way that felt both futuristic and entertaining. More than just a bartender, RoboBar became one of the highlights of the event, drawing constant attention and creating memorable moments throughout the evening.
As always, RoboBar generated exactly what great experiential marketing is meant to create – curiosity, excitement, laughter, conversation, and endless social media content. Influencers and guests eagerly captured videos and stories, sharing the experience with their audiences and turning a simple drink service into one of the most talked-about elements of the event. At NovaTech, we believe technology should do more than function – it should create moments people never forget.
Tell us about your event and we'll design a custom technology package tailored to your vision.