155 W Washington Blvd, Ste 1200, Los Angeles, CA 90015 · Worldwide(562) 234-3609nova@novaincusa.com

Immersive music experience

NovaTech was proud to serve as a technical production partner for the immersive visual environment created for Framework’s groundbreaking re:frame series in Los Angeles. The project transformed a film soundstage into a large-scale underground music experience built around lighting, motion and visual design.

Framework re:frame, Concert, Los Angeles

Framework re:frame · Concert · Los Angeles

What we built

All projects

As part of the production, NovaTech designed and supplied custom illuminated square structures measuring approximately 6 × 6 feet, creating dynamic suspended lighting elements throughout the venue. The installation also incorporated our kinetic winch systems, allowing the scenic elements to move within the space and become part of the overall visual storytelling.

In addition, NovaTech provided industrial robots integrated with LED screens, combining robotics, motion, and digital content into a single immersive production environment. The project showcased how advanced entertainment technology can transform unconventional spaces into memorable work.

At a glance

The job in brief

Occasion / venue typeFramework re:frame · Concert · Los Angeles

On the job

Photos and footage

Shot on site by NovaTech.

Immersive music experience — on-site clip 1
Immersive music experience — on-site clip 2
Immersive music experience, photo 1
Immersive music experience, photo 2
Immersive music experience, photo 3
Immersive music experience, photo 4
Immersive music experience, photo 6
Immersive music experience, photo 7
Immersive music experience, photo 8

Also in the inventory

What ran on this job

KUKA industrial robotic arm

KUKA Robotic Arms

KUKA industrial arms, programmed by us: the big Quantec for lifting screens and people, the small Agilus for close-up work.

Tell us about the show

Planning something like this?

Date, venue and a line about the show — we reply within one business day with how we would build it, and the team that would run it.

Or see it running first: book a private walkthrough at our Downtown LA workshop.

Book a private walkthrough