Project Gallery
For the launch of a new BMW model, NovaTech transformed the venue into an immersive kinetic environment where technology, light, and live performance became part of a single visual story. Using our kinetic winch systems paired with 360-degree illuminated tubes, we created a dynamic overhead installation that continuously evolved throughout the event, turning the presentation space into a living architectural sculpture of motion and light.
Rather than using kinetic elements solely as décor, NovaTech integrated them directly into the performance experience. Professional ballet artists interacted with the moving illuminated structures, creating a captivating dialogue between human movement and technology. As the kinetic frames descended, rotated, and shifted through space, the performers moved seamlessly within the installation, transforming the product launch into a theatrical and emotionally engaging spectacle.
The result was far more than a traditional automotive presentation. It was a fully immersive experience that reflected BMW’s spirit of innovation, precision, and forward-thinking design. By combining kinetic motion, custom lighting, choreography, and engineering, NovaTech created an unforgettable environment where technology became art and every guest became part of the show.
Tell us about your event and we'll design a custom technology package tailored to your vision.