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Adobe product launch experience

For the launch of a new Adobe product, NovaTech helped create an interactive and memorable experience designed to engage guests and generate excitement throughout the event. At the center of the activation was our Alex Dog Pro robotic dog, custom-branded with Adobe graphics and transformed into one of the most photographed and talked-about attractions of the evening.

Tech Launch, Corporate

Tech Launch · Corporate

What we built

All projects

Moving through the venue, interacting with guests, and attracting attention wherever it went, Alex Dog Pro quickly became a crowd favorite. Attendees lined up to take photos, record videos, and share their experiences across social media, creating exactly the kind of organic engagement and brand visibility the event was designed to achieve.

NovaTech also deployed our signature Robo DJ Booth, where a live DJ performed from a robotic platform, adding another layer of innovation and entertainment to the event. The combination of robotics, interactive technology, and live performance created a memorable atmosphere filled with excitement, curiosity, and countless social media moments. The result was a product launch that introduced new technology and became an experience guests were eager to share with the world.

At a glance

The job in brief

Occasion / venue typeTech Launch · Corporate

On the job

Photos and footage

Shot on site by NovaTech.

Adobe product launch experience — on-site clip 4
Adobe product launch experience — on-site clip 5
Adobe product launch experience, photo 1
Adobe product launch experience, photo 2
Adobe product launch experience, photo 3
Adobe product launch experience, photo 4
Adobe product launch experience, photo 5
Adobe product launch experience, photo 6
Adobe product launch experience, photo 7
Adobe product launch experience — on-site clip 1
Adobe product launch experience — on-site clip 2
Adobe product launch experience — on-site clip 3

Also in the inventory

What ran on this job

SkyNova robotic DJ booth lifting a performer above the floor

SkyNova DJ Booth

A KUKA arm carries the DJ booth through the air — 20 ft up, inverted, in time with the set.

Tell us about the show

Planning something like this?

Date, venue and a line about the show — we reply within one business day with how we would build it, and the team that would run it.

Or see it running first: book a private walkthrough at our Downtown LA workshop.

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