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For the ZHILYOVA lingerie campaign, NovaTech combined cinematic robotics with creative storytelling to produce a truly unique commercial experience. Both large and small KUKA robots were used throughout the production, not only as precision camera systems but also as active characters within the story itself.
Using our RoboCam technology, robots equipped with professional cameras captured dynamic cinematic footage from angles and movements impossible to achieve with traditional filmmaking techniques. At the same time, the robots became part of the creative narrative – scanning models, transporting them through the set like futuristic mechanical horses, serving coffee, and interacting with performers in unexpected and visually striking ways.
The result was a campaign where technology and fashion seamlessly merged into one creative vision. Throughout the production, the robots became as much a part of the performance as the models themselves, creating memorable scenes filled with elegance, innovation, and a touch of humor. By the end of the shoot, it was hard to tell who stole the spotlight – the stunning ZHILYOVA collection or NovaTech’s robotic stars.
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