IMEX America 2025 — Alex Dog Pro

IMEX America is one of the largest trade shows in the meetings, events, and hospitality industry, bringing together thousands of event professionals, destinations, venues, and brands from around the world. Held annually in Las Vegas, the show serves as a global marketplace for innovation, networking, and the future of live experiences.

At IMEX America 2025, NovaTech introduced Alex Dog Pro, our interactive robotic dog, to one of the largest audiences we have ever presented to. The goal was simple: test how attendees would react to a robotic companion moving naturally through a busy exhibition environment. The results exceeded every expectation. Everywhere Alex Dog Pro went, visitors stopped, smiled, took photos, recorded videos, and started conversations. The robot quickly became a crowd favorite and one of the most engaging attractions on the show floor.

Projects like this demonstrate how robotics can become much more than technology – they become experiences. Alex Dog Pro is a powerful tool for brands looking to attract attention, create memorable interactions, and generate social media engagement at trade shows, corporate events, product launches, and experiential activations. Whether greeting guests, promoting a product, or simply creating unforgettable moments, Alex Dog Pro always knows how to steal the spotlight. We look forward to seeing you at future events with our four-legged robotic ambassador.